Tuesday, 5 January 2016

The evolution of the TurnShirts.com design

So what was the the evolution of the TurnShirts.com designs?

When we both started this process we thought the hard bit was going to be coming up with the idea and to create a nice brand which would follow the idea. Surely creating a t-shirt + printing + shipping,  would be simple due to the fact that it's all been done before. And there are some great t-shirt designs out there. 

This was not the case, the brand developed with the limitations of t-shirt design and for more information on the our experiences with shipping check out our previous blog post.

Below is a simple snippet of the evolution of the designs, starting from left we have a bright orange with simple black on white design, then a test card to check the quality and production. After that we have the new designs with added colour and different colour depths.

Evolution of Turnshirts.com Designs
The evolution of TurnShirts.com designs

So what did we learn as we evolved the designs and played with the materials we had to work with in the field of t-shirt production? What were we looking to achieve?

Quality product 
Please get example garments to feel and wear yourself. Test the design on the one you choose as the final colours will look different when printed. Product placement templates help when explaining positioning and layout to people. 

Easy to recognise design
Viewing the original design, we went for a simple black lines on white background - which looked great on the website, but when viewed on the t-shirts lacked style. Now we have gone for a coloured background to bring the design to the front - using the colours to match different theme's of t-shirts. So we now have a Mexican Wave theme based on an red and yellow background or the Tank Battle on blue and yellow.

Repeatable results
With the t-shirt production you need to make sure that the results can be repeated consistently - this will take a few test orders and providing a design template so you can use it in the production process.

We created a new character Spugg (c) to represent the design and so we can intermingle his costumes and characters. Originally we had the idea to create a character per t-shirt set but this would put a strain on design time and creation. 

Fun to use
Our brand is fun to use and offers a different take on the t-shirt market. We have kept the design crisp and simple!

So visit our site now to order a totally animated t-shirt experience and check out our latest designs.

See more design at TurnShirts.com

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